PhiAcademy
AWARDS
With this information, PhiAcademy doo Beograd-Voždovac, with all affiliated and/or contracted legal entities as listed in this document under 3. below (hereinafter “PhiAcademy“, "Controller" or “We“), informs you about the processing of your personal data (“Data“) as well as your data protection claims and rights in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and the Serbian Personal Data Protection Act, in regard to the following:
We process the Data that we receive from you when you visit our website at www.phi-academy.com and the Data, we receive from you when you use services on our website www.phi-academy.com (hereinafter “Website“ or ‘’our Services”) and/or from you as a potential student of PhiAcademy’s course.
We receive your data from the following sources:
· From you: When you visit the Website and when you use our Services, we receive the data directly from you.
If you are a Master or a Grand Master (hereinafter: Master), we receive your Data for PhiMap from the following sources:
· PhiAcademy GmbH: Our affiliate company PhiAcademy GmbH, Vienna, Austria, Wiegelestraße 10, 1230 Wien, Austria, has processed the Data of Masters in its data base for performance of the contract you concluded. With the PhiMap all Master Data are processed together to offer user of the Website easer insight a Master Data as Master’s service(s) and contact details. For this purpose, the Master Data are transmitted based on your consent as well as Appendix 3 of your Master Agreement with PhiAcademy GmbH to facilitate the fulfillment of marketing purposes from PhiAcademy GmbH to PhiAcademy doo.
· From you: When you enter into a contractual relationship with a Master.
If you are a Student, we receive your Data for PhiMap from the following sources:
· Your Master: If you successfully complete a course with a Master, Master provide us with your Data. With the PhiMap all your Data are processed together to offer user of the Website easer insight in your service(s) and contact details. For this purpose, your Data are transmitted based on your consent and interest of our group in the fulfillment of marketing purposes from Master to PhiAcademy doo.
· From you: When you receive an invitation e-mail from PhiCert, and you enter your details to create a PhiCert profile you have option to give consent to be on PhiMap. Separate Privacy is available at our PhiCert website.
We do not collect or process any special categories of personal data.
We process your Data in accordance with applicable data protection law and for specific purposes and for a specific period. The most important purposes, duration and legal basis of the processing are listed below. If we collect Data from you for other purposes, we will inform you separately before collecting that Data. If you are obliged to provide the Data for the respective purpose, it will be made visible with (*). Data which do not have (*) are optional.
Data: name*, e-mail address*, message (inquiry or request) *.
Purpose: We process the Data you provided when you contact us via the “Contact us directly’’ form in order to respond to your inquiry or to fulfill your request.
Legal Basis: We process this Data based on your consent. You can withdraw your consent anytime by e-mail to info@phiacademy.com.
Duration: We process the Data you provide only for the amount of time it takes to respond to your inquiries or to fulfill your requests, but in any case no longer than 15 days from the date the inquiry was made.
Data: e-mail address*.
Purpose: We process the Data you provided when you signed up for the PhiAcademy Newsletter on our Website for the purposes of direct marketing. We will send you newsletters via e-mail and inform you about offers, services and events of PhiAcademy and our affiliate companies (e.g., PhiAcademy GmbH, Austria and CraftMaster GmbH, Austria and other entities and services we listed in this policy).
Legal Basis: We process this Data based on your consent. You can withdraw your consent anytime by e-mail to info@phiacademy.com or if you click on the unsubscribe link in every Newsletter mail.
Duration: As long as you do not withdraw your consent. At the latest 7 days after
withdrawal of your consent all data (including backups) are deleted.
Data: name*, e-mail address*, phone number.
Purpose: We process your Data for the purpose of direct marketing and social media marketing for offers, services and events of PhiAcademy and its affiliates (e.g., PhiAcademy GmbH and CraftMaster GmbH and other entities and services we listed in this policy). We may combine Data we or our providers have collected with Data collected by our affiliates to provide a more detailed picture of the needs and interests of our users. Also, your data (data of buyers, followers and students) can be processed for creating and performing the unified marketing campaigns and analytics thereof for both the Controller and PhiAcademy GmbH, and the analytics around the Phi brand in a unified manner. In this way, we can provide a better service to our customers as well as keep track of our Masters' activities related to the Phi brand name.
Legal Basis: We process the abovementioned Data on the basis of your consent. You can withdraw your consent anytime by e-mail to info@phiacademy.com.
Duration: Your Data will be processed until you withdraw your consent, after which we will delete your Data immediately i.e. as soon as technically possible after receiving the withdrawal.
Data: Account Information (identification data (name, login), contact information (business email address), work related information (job title or role, social information (social contact handling data), and usage information (performance data, device data, and location data)), Inbound Content (Personal Data published or sent by third parties, (e.g., social media users), including Controller’s social media profiles, and publicly accessible data from the social media networks or other websites used for social and content management and research capabilities, e.g. user IDs, social network profile names and information, social network communications (both public and private messages to Controller), information shared across social media networks and other websites, such as comments, reviews, reactions, and engagement), Customer Care Data (Personal Data submitted by Controller’s customers, followers, fans, and other individuals to Controller for purposes of customer care and support (including, where applicable under the relevant Order Form, voice data) and customer content.
Purpose: Creating and performing the unified marketing campaigns and analytics thereof, and the analytics around the Phi brand in a unified manner. In this way, we can provide a better service to our customers as well as keep track of our Masters' activities related to the Phi brand name.
Legal Basis: We process this data based on your consent. You can withdraw your consent anytime by e-mail to info@phiacademy.com.
Duration: Your data will be processed until you are no longer affiliated with the Phi brand as a Master, employee, contractor or in any other way, or until you unfollow our social media platforms.
Data: name*, your PhiAcademy’s title(s) *, street, city and country of residence*, e-mail address*, phone*, your photo, company name, Facebook and Instagram account.
Purpose: We process your Data for the purpose of direct marketing for your service(s) in accordance with the course(s) which you successfully finished at PhiAcademy. Namely, PhiMap is intended to offer users data regarding your service(s) and contact details as easily accessible source of information at any time. Since PhiAcademy and its affiliates operate worldwide and have a large and diversified organizational structure, it is of particular interest to be able to track in PhiMap whether a person has actually successfully completed a PhiAcademy course. In this way, any misuse of the protected trademarks and the good name of PhiAcademy should be detected early and prevented as far as possible.
Legal Basis: We process the abovementioned Data on the basis of your consent.
Duration: Your Data will be processed until you withdraw your consent, after which we will delete your Data immediately i.e. as soon as technically possible after receiving the withdrawal.
Data: name*, e-mail address*, message (issue or request)*, phone number.
Purpose: When you contact our PhiAcademy Chat to submit requests or inquiries regarding our courses, and therefore provide us with your Data, these Data will be processes to respond to your requests or inquiries regarding our courses.
Legal Basis: We process the abovementioned Data on the basis of your consent. You may withdraw consent for using Data for marketing purposes anytime by sending an e-mail to info@phiacademy.com.
Duration: Your Data will be processed until you withdraw your consent, after which we will delete your Data immediately, i.e. as soon as technically possible after receiving the withdrawal.
Data: name*, e-mail address*, phone number, message or questions and answers related to PhiAcademy, PhiAademy courses and PhiAademy Masters.
Purpose: PhiAcademy Call Support is intended to offer users data regarding our course(s) via live calls when we call you, and for direct marketing purposes.
Legal Basis: We process the Data based on your consent. You can withdraw your consent for using Data for marketing purposes anytime by sending an e-mail to info@phiacademy.com.
Duration: Your Data will be processed until you withdraw your consent, after which we will delete your Data immediately, as soon as technically possible after receiving the withdrawal.
Data: name*, e-mail address*, city, country, phone number*, message or request or question related to PhiAcademy, PhiAcademy courses and PhiAcademy Masters.
Purpose: “Book your place” is intended to offer users direct contact to the Master whose course they are most interested in attending. By submitting the Data, you agree that the Data will be submitted to the Master of your choice and to the PhiAcademy. We will also use this data for our internal administrative purposes.
Legal Basis: We process the Data based on your consent. You can withdraw your consent for using Data for marketing purposes anytime by sending an e-mail to info@phiacademy.com.
Duration: Your Data will be processed until you withdraw your consent, after which we will delete your Data immediately i.e. as soon as technically possible after receiving the withdrawal.
Data: name*, e-mail address*, street, city and country of residence*, instagram account*, education*, knowledge of English*, social media link*, professional or employment-related information*.
Purpose: We process your Data to verify if you meet the requirements for the use of our Service PhiScholarship and for the purpose of managing our contractual relationship and to provide our Service PhiScholarship to you.
Legal Basis: We process this Data based on your consent and on the basis of our legitimate interest or based on the legitimate interests of third parties, in order to process your completed forms and be able to provide our Service, execute the contract and for direct marketing. You can withdraw your consent for using Data for marketing purposes anytime by e-mail to info@phiacademy.com.
Duration: Your Data will be processed until you object to this processing. After an objection has been raised, we will delete your Data.
Beyond all above mentioned, we process your Data only as long as there is a legal obligation to do so or we need Data for the exercise or defence of legal claims.
Within PhiAcademy and our affiliate companies PhiAcademy GmbH and CraftMaster GmbH, those employees will receive your Data, who need them for the purposes outlined above. If we are legally obliged to do so, we will also transfer your Data to public authorized bodies. In addition, companies commissioned by us (in particular IT and back office providers) will receive your Data if they need them to fulfill their respective tasks. These providers are obliged to treat all Data confidentially, to process it only to the extent necessary for their service provision and they provide their processing activities within the European Economic Area.
We will transfer your Data to the following recipients:
COMPANY NAME | LOCATED IN: | |
CREITIVE FONSOFT d.o.o. Beograd- Vozdovac | Serbia | |
DIRECTION STUDIO d.o.o. Beograd- Zvezdara | Serbia | |
HALO CREATIVE AGENCY doo Beograd | Serbia | |
Craftmaster GmbH | Austria | |
PhiAcademy GmbH | Austria | |
Freshworks Inc. | USA | |
Amazon Web Services (AWS) | Luxemburg | |
Sprinklr Inc | USA | |
Prismic.IO | USA | |
Rocket Science Group Atlanta | USA | |
Mailgun Sinch | USA | |
M PLUS SERBIA doo Novi Beograd | Serbia | |
MongoDB limited | Ireland | |
SILVER BELL GROUP LTD and its Serbian affiliates | UK and Serbia |
PhiAcademy d.o.o. and its affiliates, if and where needed, has separate and individual Service Agreements, where additional confidentiality and privacy defenses are agreed to between the parties.
Mechanisms for safeguarding the transfer to countries outside EU, such as UK and Serbia. Transfer to UK is based on EU adequacy decision, whereas transfer to Serbia is based on EU SCCs.
To receive a message or newsletter - it is necessary that you provide the Data we need to perform our voluntary services. Those Data are marked with (*) as mandatory. Unless you provide those mandatory Data, we will generally be unable to provide our services.
We use cookies on our Website, which are small files stored on your device (web browser). On your next visit to our Website using the same device, the information stored in cookies will subsequently be returned to our Website. We use the Data collected through these cookies to better represent our Website and to make our offers user-friendly, for example to evaluate the use of our Website. Some cookies remain stored on your device until you delete them. They allow us to recognize your browser on your next visit. Other cookies are only stored on our Website for the duration of your visit.
The following cookie is used:
Cookie Name | Purpose | Storage period |
PHPSESSID | Your session ID on the server. | 1 hour |
This cookie is technically necessary for the presentation of the Website. You can deactivate the setting of cookies in the settings of your browser. Please note that a general deactivation of cookies may possibly lead to functional limitations of our Website.
Name | Description/purpose | Privacy Policy | Third Party | Storage period |
Google Analytics | We use Google Analytics to help measure how users interact with our Website. | https://policies.google.com/privacy | Google Analytics | 7 days |
Google Ads | We use Google Ads to deliver targeted advertisements to individuals who visit our Website. | https://policies.google.com/privacy | Google Ads | 7 days |
Facebook Ads | We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our Website | https://www.facebook.com/policy.php | 7 days |
Name | Description/purpose | Privacy Policy | Third Party | Storage period |
_gat | Determined by Google Analytics to identify unique sessions | https://policies.google.com/privacy | Google Ireland Ltd. | 30 minute |
_gid | Determined by Google Analytics to identify unique sessions | https://policies.google.com/privacy | Google Ireland Ltd. | 30 minute |
_ga | Determined by Google Analytics to identify unique sessions | https://policies.google.com/privacy | Google Ireland Ltd. | 2 yrs |
5.4.1 Google Analytics
We use Google Analytics cookies, a web analysis service provided by Google LLC (hereinafter “Google”). These cookies transmit data concerning how you use the Website to a Google server in the USA. However, your IP address is shortened prior to transmission and the transmitted data can no longer be associated with you.
Data: Data concerning how you use the Website (visits, sessions, frequency, time active, events and user actions).
Purpose: Google will use the collected information to evaluate data concerning the general use of our Website and to compile Website Activities reports. For information about how Google and its affiliates use data, please visit Google's Privacy Policy, currently available at: www.google.com/privacy.html.
Legal Basis: The collection of data only takes place with your consent. This consent can be withdrawn by you at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before it is withdrawn. If you want to prevent the use of Google Analytics cookies in general, you can either do this through your browser settings or you can install the browser plug-in available via the following link: http://tools.google.com/dlpage/gaoptout.
Duration: Your Data will be processed until you withdraw consent. Beyond that, we will process the Data only as long as there is a legal obligation to do so such as supporting claims/basis for completed financial transactions or credits issued to the final customer or we need the Data for the exercise or defense of legal claims.
Recipient | Purpose | Located in |
Google Ireland Ltd | Evaluation of general usage of our Website compilation of reports on Website activities | Ireland |
Additional information concerning the tool can be found here:
https://policies.google.com/privacy.
5.4.2 Google Customer Match
The Google Customer Match feature enables us to create an audience using data such as e-mail addresses and phone numbers. Google does not receive actual e-mail addresses. Google’s system transforms the contact information we have into hashed codes, using secure hashing algorithm SHA256, a one-way hashing mechanism that is not unencrypted by Google.
Data: Name*, e-mail-address*, address (street, city, postal code, county, country), chosen license, metadata (date of registration, date of subscription, clicks, etc.)
Purpose: We process your Data for the purpose of remarketing, direct marketing and social media marketing in the Google Customer Match tool. We may combine Data we or our providers have collected with Data collected by our affiliates to provide a more detailed picture of your needs and interests.
Legal Basis: Data collection only takes place with your consent. This consent can be withdrawn by you at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before it is withdrawn.
Duration: Your Data will be processed until you withdraw consent. Beyond that, we will process the Data only as long as there is a legal obligation to do so such as supporting claims/basis for completed financial transactions or credits issued to the final customer or we need the Data for the exercise or defense of legal claims.
Recipient | Purpose | Located in |
Google Ireland ltd | remarketing direct marketing and social media marketing | Ireland |
Additional information concerning the tool can be found here:
https://support.google.com/google-ads/answer/6334160?hl=en
https://policies.google.com/technologies/partner-sites?hl=en
https://policies.google.com/privacy
5.4.3 Facebook
We also use the Facebook Audience Pixel analysis tool from Facebook Ireland Limited. All data collected by this pixel is encrypted by Facebook using "hashes".
Data: Data concerning the way you use the Website (visits, sessions, frequency, time active, events and user actions).
Purpose: Measures the effectiveness of our advertising.
Legal Basis: The collection of data only takes place with your consent. This consent can be withdrawn by you at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before it is withdrawn.
Duration: We store your data only as long as it is necessary for the purposes for which we have collected your data, we are legally obliged to do so or we have a corresponding overriding interest in such storage. Beyond that, data processed with your consent will no longer be stored if you withdraw consent, unless there is a legal obligation to do so such as supporting claims/basis for completed financial transactions or credits issued to the final customer or we need the data for the exercise or defense of legal claims.
Recipient | Purpose | Located in |
Meta Platforms Ireland Limited | Analysis of data to measure the effectiveness of our advertising | Ireland |
Additional information concerning the tool can be found here:
https://www.facebook.com/policy.php.
5.4.4 Facebook Custom Audiences
Facebook’s Customer List Custom Audiences feature enables us to create an audience using data such as e-mail addresses and phone numbers ("Audience"). When using this feature, your data is locally hashed on our system before we upload and pass it on to Facebook ("Hashed Data") to be used to create an Audience.
Data: Name*, e-mail-address*, address (street, city, postal code, county, country), chosen license, metadata (date of registration, date of subscription, clicks, etc.).
Purpose: We process your Data for the purpose of remarketing, direct marketing and social media marketing in the Facebook Customer List Audience tool. We may combine Data we or our providers have collected with Data collected by our affiliates to provide a more detailed picture of the needs and interests of our customers.
Legal Basis: We process this data on the basis of your consent.
Duration: We store your data only as long as it is necessary for the purposes for which we have collected your data, we are legally obliged to do so such as supporting claims/basis for completed financial transactions or credits issued to the final customer or we have a corresponding overriding interest in such storage.
Recipient | Purpose | Located in |
Meta Platforms Ireland Limited | direct advertising and marketing and to measure the effectiveness of our advertising | Ireland |
Additional information about the tool can be found here:
https://www.facebook.com/legal/terms/customaudience
5.4.5 TikTok
Data: Data concerning the way you use the Website (visits, sessions, frequency, time active, events and user actions).
Purpose: Measure the effectiveness of our advertising.
Legal Basis: The collection of data only takes place with your consent. Consent can be withdrawn by you at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before it is withdrawn. The comparison of the data with the data stored by us is based on our your consent. You can withdraw your consent anytime by e-mail to info@phiacademy.com.
Duration: We store your data only as long as it is necessary for the purposes for which we have collected your data, we are legally obliged to do so or we have a corresponding overriding interest in such storage. Beyond that data processed with your consent will no longer be stored if you withdraw consent, unless there is a legal obligation to do so such as supporting claims/basis for completed financial transactions or credits issued to the final customer or we need the data for the exercise or defense of legal claims.
Recipient | Purpose | Located in | Appropriate safeguards to third countries transfer |
TikTok Information Technologies UK Limited | Advertising and Direct Marketing | UK | Adequacy decision pursuant to Art 45 GDPR |
Additional information concerning the tool can be found here:
https://www.tiktok.com/legal/privacy-policy?lang=en
5.4.6 Pinterest
Data: Data concerning the way you use the Website (visits, sessions, frequency, time active, events and user actions).
Purpose: Measure the effectiveness of our advertising.
Legal Basis: The collection of data only takes place with your consent. This consent can be withdrawn by you at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before it is withdrawn. The comparison of the data with the data stored by us is based on your consent. You can withdraw your consent anytime by e-mail to info@phiacademy.com.
Duration: We store your data only as long as it is necessary for the purposes for which we have collected your data, we are legally obliged to do so or we have a corresponding overriding interest in such storage. Beyond that data processed with your consent will no longer be stored if you withdraw consent unless there is a legal obligation to do so such as supporting claims/basis for completed financial transactions or credits issued to the final customer or we need the data for the exercise or defense of legal claims.
Recipient | Purpose | Located in |
Pinterest Europe Ltd. | Advertising and Direct Marketing | Ireland |
Additional information concerning the tool can be found here:
https://policy.pinterest.com/en-gb/privacy-policy#section-residents-of-the-eea
5.4.7 Snapchat
Data: Data concerning the way you use the Website (visits, sessions, frequency, time active, events and user actions).
Purpose: Measure the effectiveness of our advertising.
Legal Basis: The collection of data only takes place with your consent. This consent can be withdrawn by you at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before it is withdrawn. The comparison of the data with the data stored by us is based on your consent. You can withdraw your consent anytime by e-mail to info@phiacademy.com.
Duration: We store your data only as long as it is necessary for the purposes for which we have collected your data, we are legally obliged to do so or we have a corresponding overriding interest in the storage. Beyond that data processed with your consent will no longer be stored if you withdraw consent unless there is a legal obligation to do so such as supporting claims/basis for completed financial transactions or credits issued to the final customer or we need the data for the exercise or defense of legal claims.
Recipient | Purpose | Located in | Appropriate safeguards to third countries transfer |
Snap Inc. | Advertising and Direct Marketing | USA | Standard Contractual Clauses |
Additional information concerning the tool can be found here:
https://www.snap.com/en-GB/privacy/privacy-policy.
5.4.8 LinkedIn
Data: Data concerning the way you use the Website (visits, sessions, frequency, time active, events and user actions).
Purpose: Measure the effectiveness of our advertising.
Legal Basis: The collection of data only takes place with your consent. This consent can be withdrawn by you at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before it is withdrawn. The comparison of the data with the data stored by us is based on your consent. You can withdraw your consent anytime by e-mail to info@phiacademy.com.
Duration: We store your data only as long as it is necessary for the purposes for which we have collected your data, we are legally obliged to do so or we have a corresponding overriding interest in the storage. Beyond that data processed with you consent will no longer be stored if you withdraw consent unless there is a legal obligation to do so such as supporting claims/basis for completed financial transactions or credits issued to the final customer or we need the data for the exercise or defense of legal claims.
Recipient | Purpose | Located in |
LinkedIn Ireland Unlimited Company | Advertising and Direct Marketing | Ireland |
Additional information concerning the tool can be found here:
https://www.linkedin.com/legal/privacy-policy.
5.4.9 Hotjar
Data: Device’s IP address (stored in a de-identified format); device screen resolution; device type (unique device identifiers), operating system, and browser type; geographic location (country only); preferred language used to display the Hotjar enabled site; mouse events (movements, location and clicks); keypresses; referring URL and domain; pages visited and date and time when Website pages were accessed.
Purpose: We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our Services with user feedback.
Legal Basis: The collection of data only takes place with your consent. This consent can be withdrawn by you at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before it is withdrawn.
Duration: Your Data will be processed until you withdraw consent. Beyond that, we will process the Data only as long as there is a legal obligation to do so such as supporting claims/basis for completed financial transactions or credits issued to the final customer or we need the Data for the exercise or defense of legal claims.
Recipient | Purpose | Located in |
Hotjar Ltd. | Measures how users interact with the Website and to receive feedback | Malta |
Additional information concerning the tool can be found here:
https://www.hotjar.com/legal/policies/privacy/.
If we process inaccurate or incomplete personal data, you have the right to rectification or completion of such data. You may also request the deletion of the personal data which have been processed unlawfully. If it is unclear whether your personal data is inaccurate, incomplete, or unlawfully processed you may request us to restrict the processing of your data until this issue has been resolved. If the processing is based on consent or on a contractual relationship you also have the right to receive your personal data processed by us in a structured, commonly used and machine-readable format (data portability).
Any consent given may be revoked at any time with future effect. This does not affect the lawfulness of the processing prior to the revocation. If we process your data based on our legitimate interest, you have the right to object to the processing of your personal data on grounds relating to your particular situation. You further have the right to object where we process your personal data for direct marketing purposes.
To exercise your data protection rights, please contact us using the contact details provided below.
If you believe that we violate your rights when processing your Data, please contact us. This is the only way we can process your concerns as quickly as possible. You also have the right to lodge a complaint with a supervisory authority in Serbia: www.poverenik.rs and in Austria: www.dsb.gv.at.
We do not use automated decision-making according to Article 22 of the GDPR.
PhiAcademy doo Beograd-Voždovac, Bulevar oslobođenja 137, Belgrade, the Republic of Serbia is responsible for data processing activities.
If you have any requests or concerns, you can contact us directly by post or e-mail via the following addresses:
address: PhiAcademy doo Beograd-Voždovac
Bulevar Oslobođenja 137, 11000 Belgrade
Republic of Serbia
e-mail: info@phiacademy.com